In the Spring Google launched a paid A/B testing product called Google Optimize 360 and in October they announced a free tool called Optimize. Optimize is still in private beta, but I was fortunate enough to get an invite in early December.
I’ve been playing with Optimize on our own website ever since and think it is fantastic. ...Continue Reading
Election day is one week away. That is a big deal for my clients.
My clients are non-profits and advocacy groups. They work in a variety of issue areas ranging from criminal justice to energy to foreign policy. And each one of them has something to gain or something to lose in this election....Continue Reading
Email is still important.
Of all the marketing tools available to you, it’s got the highest return on investment. According to Salsa, if you spend $1, you’ll get $40 back. And, if you’re a nonprofit, it drives a third of your online fundraising revenue.
Especially for a non-profit,...Continue Reading
Turns out there is only one direct flight from DCA to SEA on a Sunday. And Katie was on it. She arrived in Seattle at 10am and had nothing to do.
After a bit of googling, she booked an afternoon tour of Pike Place with Savor Seattle....Continue Reading
Life is full of things we do because we have to. Trips to the DMV. Jury duty. Paying taxes. Dental appointments. Oil changes. These things are no fun. But as painful and tedious as these tasks are, the consequences of not doing them are far worse.
Spending $50 and an hour of your life getting an oil change sucks. ...Continue Reading